Art Melbourne, Melbourne’s Affordable Art Fair attracts over 14,000 visitors annually with the purpose of buying art. Featuring work that is both collectable and affordable, the show is one of the largest annual art fairs in Australia.

Our formula is relatively simple: a relaxed, unstuffy environment and lots of good quality original art. Melbourne’s Affordable Art Fair offers something for every taste and budget with an extensive range available from local and international exhibitors. Educational art talks, printmaking demonstrations, live entertainment and a diverse range of galleries and artists on site, creates the perfect environment to discover the art world without feeling intimidated.

We believe buying art can provide a lifetime of enjoyment and inspiration and no one should miss this opportunity. Join us 24 – 27 May 2012 and feel inspired by the purchase of authentic pieces that you love!

Client: Melbourne Affordable Art Fair – ‘Art Melbourne’
Production: Carl Allison
Art Direction: Sara Toby and Melika Davies

Brief: Two  promotional TVC’s (15sec and 30sec) using film stills with artwork/imagery, branding and a voice over.  Include the three elements: the event branding/creative, a selection of exhibitor artworks and the Melbourne environment.