RED BULL

COLLECTIVE ART PROJECT

Over the past month the Red Bull Collective Art project has received over 2,000 submissions contributing to an art piece that now totals 1.3km in length, 500m greater than the Burj Khalifa, the tallest building in the world. The project has seen contributions from 85 countries worldwide. Red Bull Collective Art, in partnership with Adobe, has been a project to create a global artwork on an unparalleled scale, in what is now one of the largest pieces of collective art in the world.

The project is about to enter its second phase where it will be exhibited in a variety of unique settings across the world allowing the general public the opportunity to witness this truly ground-breaking piece of art.  The exhibitions in May will take place in cities all over the world, from London to Oslo to Mexico City to Melbourne.

The Red Bull Collective Art project initially evolved from the concept of ‘cadavre exquis’, a surrealist technique first introduced around 1925. Each artist adds to an artwork in sequence. To create a single artwork, each new artist must start their artwork where the previous artist ended. The idea was to take an old technique and project it into the digital age utilising modern technology and social media. The project has seen contributions from a variety of different creative people including designers, artists, photographers and publicists.

To learn more about the project please visit www.redbullcollectiveart.com where you can browse and interact with the pieces of art from around the globe.

The Australian exhibition will be held in Melbourne at ‘Just Another Project Space’, 153 Greville Street, Prahran, Victoria, on Thursday May, 23 from 6:00 – 9:00pm.

Exhibition curated by James Purcell and Sara Toby